The Making Of Swedbank 'Under the Oak Tree'
- Monday, 28 February 2011 03:19
- Last Updated on Monday, 28 February 2011 03:29
- Written by Marc Spess
Swedbank and Aardman have created a new commercial about saving.
Well....there are reasons why saving might be bad. If the value of your money is inflated by central banks, your savings are worth less. But, of course that's another discussion all together. The important thing to note is banks have lots of money, and it's money that Aardman Animations were able to put to great use!
Under the Oak tree is an advertisement where everything possible was done by hand and in-camera. That means no green screen backgrounds and digital skies. Backgrounds were carefully painted in. While most studios would create furry creatures in CG, fur was added onto puppets with static flock machines instead. Giving a very realistic look without the overly-clean look computers would sometimes give otherwise.
You can watch the behind the scenes video documenting Aardmans studio and meet some of the main players who created the ad below.